Is Etsy Marketplace Insights right for your shop?
Start with insights from Etsy itself. Consider it when your main task is native etsy research. Start with a small, repeatable workflow and assess whether it improves your decisions.
Key features
- Marketplace search insights
- Native Etsy workflow
Feature availability can vary by plan. The official product page is the source of truth for current coverage.
Who it helps and how to start
Open Etsy Shop Manager ↗ (seller sign-in required), then choose Stats → Marketplace Insights.
For Etsy sellers choosing keywords for an existing listing or planning a new product. Sign in on Etsy desktop or mobile web, then open Shop Manager → Stats → Marketplace Insights and enter a product phrase. This tool is not currently in the Etsy Seller app.
Etsy shows searches and available listings from the past 30 days, plus related terms and trends. Compare only phrases that accurately describe your item; search count is recent buyer interest, and listing count describes supply, not a ranking or sales forecast. Marketplace Insights does not edit listings for you.
The free allowance is up to 15 searches per week; those results remain available for seven days. Etsy Plus allows unlimited searches. Etsy says suggested terms may include prohibited items, so check its Seller Policy before using them.
Follow the Marketplace Insights keyword research walkthrough → · Etsy Help source ↗
Official Etsy guidance checked October 5, 2026. Documentation reviewed; no Toolmerce hands-on screenshot or test.
Pricing & commercial use
Etsy lists up to 15 free keyword searches per week in Shop Manager; results remain available for seven days after each search.
Etsy Plus includes unlimited Marketplace Insights searches. This review did not verify the current Plus subscription price.
Official materials checked 2026-10-05. Plans may change; confirm taxes, billing period and usage limits with the provider.
To pair these free keyword searches with listing drafts and licensed visuals, see our guide to the best free AI tools for Etsy sellers.
Commercial-use permissions depend on the provider’s terms and the assets or content you use. Toolmerce has not verified a blanket commercial-use license.
Read official plan information ↗Strengths & things to check
Why consider it
- First-party Etsy resource
Before you choose
- Availability and usage depend on Etsy’s current terms
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About this profile
Official overview reviewed 2026-10-05. This is a source-based profile, not a hands-on review. We do not assign untested ratings. Links are direct, non-affiliate links.
Source: Etsy Marketplace Insights official plan information ↗