Quick Answer
Start with eRank if you need keywords, trends and listing audits for a product you already sell. Choose Etsy Marketplace Insights for free first-party search insights, Alura for a broader shop workflow, or EverBee when product research comes first. These are editorial fits based on recorded official documentation, not measured search-data accuracy or hands-on rankings.
A good keyword tool helps answer a decision: which phrase genuinely describes this product, whether interest is timely, and what to change in a listing. This guide compares that research workflow. The Etsy SEO tool directory covers a broader mix of SEO, writing and shop-management products.
Quick Comparison Table
The catalog documents some features but does not validate providers’ volume or competition algorithms. “Not verified” means we cannot make a reliable feature or data-quality claim from the current record.
On small screens, swipe sideways to see every comparison column. Open each pricing detail for its billing terms.
| Tool / best for | Keyword suggestions | Search demand | Competition data | Trend data | Competitor keywords | Listing analysis | Free plan | Starting price / terms | Test status |
|---|---|---|---|---|---|---|---|---|---|
| eRank Keyword research | Keyword ideas listed | Search-volume data advertised; accuracy untested | Competition data listed | Trend tracking listed | Not verified | Listing audits listed | Free plan recorded Free includes 5 keyword lookups and 1 AI Listing Helper use per day. | View recorded pricingUSD monthly: Basic $5.99, Pro $9.99, Expert $29.99. Annual totals: $65.99, $94.99 and $269.99 respectively. | Not hands-on tested |
| Alura All-in-one shop growth | Not verified | Search-volume method unverified | Not verified | Trending keywords listed | Not verified | Not verified | Free plan recorded Free includes up to 5 daily searches per tool and optimization for 10 listings. Free AI writing coverage needs confirmation. | View recorded pricingFree and three paid tiers are listed. The captured page does not unambiguously identify the selected billing cycle, so paid amounts are not reproduced. Check monthly versus annual billing before choosing. | Not hands-on tested |
| EverBee Product research | Keyword research listed; suggestions unverified | Product sales estimates; not search volume | Not verified | Paid-plan trends listed | Not verified | Not verified | Free plan recorded Hobby is free, with basic analytics and 10 keywords; paid plans add sales and revenue data. | View recorded pricingAnnual billing shown in USD: Growth $299/year; Business $828/year. These are annual commitments. Month-to-month prices were not confirmed in this review. | Not hands-on tested |
| Marmalead SEO planning | Not verified | Search-volume data advertised; accuracy untested | Low-competition discovery advertised | Forecasts advertised; untested | Not verified | Not verified | Ongoing free plan unconfirmed An ongoing free plan was not confirmed. A money-back guarantee is not a free plan. | View recorded pricingThe official Marma offer lists USD $19 monthly, $53 quarterly or $190 annually. A $300 one-time lifetime offer is also advertised; confirm its availability and coverage before purchasing. | Not hands-on tested |
| Etsy Marketplace Insights Native Etsy research | Related search terms (Etsy) | First-party Etsy searches | Listings per search term (Etsy) | Seasonal trends described by Etsy | Not verified | Not verified | Free plan recorded Etsy lists 15 free searches per week within Shop Manager. | View recorded pricingEtsy Plus includes unlimited Marketplace Insights searches. This review did not verify the current Plus subscription price. | Not hands-on tested |
| EHunt Market exploration | Keyword ideas advertised | Search-volume data advertised; accuracy untested | Competition data advertised | Seasonal keywords advertised | Competitor keyword tracking advertised; untested | Not verified | Ongoing free plan unconfirmed The homepage advertises free access, but current plan limits could not be read from the pricing page. Free-task eligibility remains unconfirmed. | View recorded pricingCurrent paid prices could not be verified from the accessible official pricing page. | Not hands-on tested |
| Sale Samurai Keyword research | Keyword research listed; suggestions unverified | Search-volume method unverified | Not verified | Not verified | Not verified | Listing analysis listed | Free plan recorded Freemium lists 20 keyword searches and 10 listing analyses per month. The separate full-feature trial lasts 3 days. | View recorded pricingUSD $19.99 billed monthly or $199.90 billed yearly. The advertised $16.65/month is the yearly plan equivalent, not monthly billing. | Not hands-on tested |
Best Overall — eRank
eRank connects keyword research, trends and listing audits. Its official plan describes multiple marketplaces; use its Etsy views when checking a phrase for an existing listing.
Who it suits
You have a product and need keyword, trend and listing-audit research.
Who should look elsewhere
You mainly need product ideas or a broader shop platform.
Reasons to consider: Keyword research; Trend tracking; Listing audits; AI Listing Helper. Limits to note: Search-volume methods and competition scores have not been independently tested.
Recorded pricing: USD monthly: Basic $5.99, Pro $9.99, Expert $29.99. Annual totals: $65.99, $94.99 and $269.99 respectively.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Best All-in-One — Alura
Alura puts research, listing optimization and marketing tasks in one workspace. Choose it when those connected tasks matter more than a keyword-only workflow.
Who it suits
You want keyword and product research alongside listing work.
Who should look elsewhere
You need only a focused keyword tool or assume free AI coverage.
Reasons to consider: Keyword & product research; AI listing optimization; Marketing tools. Limits to note: The paid billing cycle and research-data methods need confirmation.
Recorded pricing: Free and three paid tiers are listed. The captured page does not unambiguously identify the selected billing cycle, so paid amounts are not reproduced. Check monthly versus annual billing before choosing.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Best for Product + Keyword Research — EverBee
EverBee starts with product analytics, then keyword and shop research. Treat its sales signals as a hypothesis to check against your costs and audience.
Who it suits
You need to investigate a product idea before refining phrases.
Who should look elsewhere
You only need terms for an existing listing or expect guaranteed demand.
Reasons to consider: Product analytics; Keyword research; Shop analysis; AI Actions. Limits to note: Estimated product sales are not search volume; free usage is limited.
Recorded pricing: Annual billing shown in USD: Growth $299/year; Business $828/year. These are annual commitments. Month-to-month prices were not confirmed in this review.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Best for Trends / Seasonal Keywords — Marmalead
Marmalead combines recorded keyword exploration with a provider-advertised forecasting feature. Verify that view and its plan coverage before paying.
Who it suits
You have a seasonal product and can evaluate a paid SEO tool.
Who should look elsewhere
You need a confirmed free plan or independently validated forecasts.
Reasons to consider: Keyword exploration; SEO research; Marma AI writing. Limits to note: Its official page advertises three-month forecasts, but Toolmerce has not tested their accuracy.
Recorded pricing: The official Marma offer lists USD $19 monthly, $53 quarterly or $190 annually. A $300 one-time lifetime offer is also advertised; confirm its availability and coverage before purchasing.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Best Free Official Data — Etsy Marketplace Insights
Marketplace Insights shows buyer searches and listing competition inside Etsy. Compare a few relevant phrases before paying for a third-party workflow.
Who it suits
You want first-party search insights inside Etsy Shop Manager.
Who should look elsewhere
You need unlimited free searches or a separate listing-audit suite.
Reasons to consider: Marketplace search insights; Native Etsy workflow. Limits to note: Etsy lists 15 free searches per week; Etsy Plus has unlimited searches.
Recorded pricing: Etsy Plus includes unlimited Marketplace Insights searches. This review did not verify the current Plus subscription price.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Strong Option for Competitor Research — EHunt
EHunt is a candidate because its official site describes shop research and competitor tracking. Verify the exact keyword view in your chosen plan before subscribing.
Who it suits
You want shop and product research beside keyword research.
Who should look elsewhere
You need independently tested competitor data or confirmed plan limits.
Reasons to consider: Product research; Keyword research; Shop research. Limits to note: EHunt advertises competitor keyword tracking; Toolmerce has not tested access, accuracy or plan coverage.
Recorded pricing: Current paid prices could not be verified from the accessible official pricing page.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Sale Samurai for Keyword and Listing Analysis
Sale Samurai suits a listing-analysis task more than broad shop exploration. Check the monthly Freemium limits before comparing paid terms.
Who it suits
You want free keyword searches alongside listing analysis.
Who should look elsewhere
You need a larger free allowance or verified competitor keywords.
Reasons to consider: Keyword research; Listing analysis; Shop analytics. Limits to note: The full-feature three-day trial is separate from its limited Freemium plan.
Recorded pricing: USD $19.99 billed monthly or $199.90 billed yearly. The advertised $16.65/month is the yearly plan equivalent, not monthly billing.
Source reviewed 2026-09-15; not hands-on tested. Plan details may change.
Free vs Paid Etsy Keyword Tools
Start free if you are testing a few phrases for one listing. Marketplace Insights offers a documented weekly allowance inside Etsy; eRank, Alura, EverBee and Sale Samurai have recorded free entry points with different limits. A short trial, free registration or refund guarantee does not establish an ongoing free plan.
Pay only when a specific limit repeatedly blocks useful research. Compare the full billing period: EverBee’s recorded paid amounts are annual commitments, while Sale Samurai lists both monthly and yearly billing. Alura’s paid cycle and EHunt’s current paid prices were not confirmed in the existing review. For a wider $0 workflow, see free AI tools for Etsy sellers.
How to Choose an Etsy Keyword Research Tool
- Already have a product? Begin with a relevant buyer phrase and one listing. eRank’s research, trend and audit workflow is a focused starting point; compare it with eRank vs Alura if you need broader shop tasks.
- Still choosing what to sell? Investigate product signals with EverBee, then check how the idea fits your costs and audience. Read eRank vs EverBee for the product-first tradeoff.
- Need a free official source? Use your Marketplace Insights allowance on specific phrases, not a long list of unrelated terms.
- Researching competitors? EHunt advertises competitor keyword tracking; Sale Samurai lists shop analytics and listing analysis. Neither has been hands-on tested by Toolmerce, so confirm access in your plan.
- New to Etsy SEO? Use the beginner Etsy SEO guide to choose a manageable first workflow before comparing every metric.
Demand estimates, competition indicators and trend charts are only inputs. Confirm that a phrase describes your product, inspect the actual search results, and measure your own listings after a change.
How Toolmerce Evaluates These Tools
We compare task fit, recorded features, free access, billing terms and limits. The seven catalog profiles were source-reviewed on September 15, 2026. Selected official pages were spot-checked on September 29 for pricing, Etsy coverage and advertised features; EHunt’s official feature page is the source for its competitor-tracking claim. This is not a hands-on feature or price audit.
Test status: not hands-on tested. Toolmerce has not measured search-volume accuracy, competition scores, forecasts, sales estimates, ranking improvements or competitor-keyword data. Provider descriptions in the table are labeled as such. Unknown plan access and prices remain explicit.
- eRank official source ↗ — catalog checked 2026-09-15
- Alura official source ↗ — catalog checked 2026-09-15
- EverBee official source ↗ — catalog checked 2026-09-15
- Marmalead official source ↗ — catalog checked 2026-09-15
- Etsy Marketplace Insights official source ↗ — catalog checked 2026-09-15
- EHunt official source ↗ — catalog checked 2026-09-15
- Sale Samurai official source ↗ — catalog checked 2026-09-15
FAQ
Which Etsy keyword research tool should I try first?
If you already sell the product, start with eRank’s documented keyword and listing workflow. If your priority is a free first-party source, start with Marketplace Insights. The best fit depends on the research decision you need to make.
Are Etsy keyword search volumes exact?
Toolmerce has not validated any provider’s search-volume method. Treat third-party numbers as estimates or directional signals unless the provider documents their method and you can assess it.
Which option is best for seasonal keywords?
eRank has documented trend tracking in the catalog. Marmalead now advertises three-month forecasts, but Toolmerce has not tested their accuracy or plan coverage. Verify the trend view before paying.
Can I research Etsy keywords for free?
Yes, within documented limits. Etsy Marketplace Insights has a recorded free weekly search allowance, and several third-party tools have free plans. Check the latest quota and feature coverage with each provider.
Can these tools show a competitor’s exact keywords?
EHunt advertises competitor keyword tracking on its official site. Toolmerce has not tested its accuracy or plan coverage; shop analytics alone does not establish access to exact buyer queries.
Do these recommendations come from hands-on tests?
No. They are editorial choices based on the recorded official sources and fit for a seller task. We do not claim tested performance or verified data accuracy.